November 2013
In this issue
:
 
Which Type of Cloud is Right for Your Business?
The New Gmail Inbox
Your Customers are Your Sales Team
Excel Tips for Handling Lots of Data
Cartoon and Quote
Excel tips for handling lots of data
used with permission from Technology at Work
 

Managing huge amounts of data in Excel can be painful if you don’t know how to handle it properly. These tips* will boost your effectiveness and will make you feel more confident with hundreds of rows and columns.

1. Freeze Panes
Have you ever dived into the unexplored depths of Excel spreadsheet in search of a specific cell or value? The common issue in this case is that it becomes very complicated to say to which category the value belongs (or in other words what is the name of the row and column which contain your cell). So this might be the right time to start using an Excel option called “Freeze Panes”. It freezes the defined row or column on the screen, so you can still scroll data in any direction.

This is how it works:


Quote for Today


Sometimes our light goes out but is blown into flame by another human being. Each of us owes deepest thanks to those who have rekindled this light.

Albert Schweitzer


Just for Laughs


 
Which type of cloud is right for your business?
used with permission from Technology at Work
 
OK, you’ve made the decision to move to the cloud. It’s now time to determine which cloud solution and set of supporting services is right not only for you, but potentially for your clients. After all, you’re also working with and safeguarding their data assets.

As we’ve previously touched upon, numerous public, managed, private and hybrid options abound, with varying levels of data privacy, security, flexibility and ready accessibility. Whichever solution is best for you, your business stands to benefit through lower hardware maintenance, faster access and lower support costs. Cloud computing enables you to budget and spend less on IT and focus more on delivering value.

Choosing the right type of cloud service shouldn’t be daunting, as the differences between the various types are relatively clear.

The public cloud

Most of us—via business-related or personal computing including email, internet browsing or social media—seamlessly leverage public cloud services daily. The public cloud is perfect for businesses wanting to dip their toes into “cloudy waters” before committing to other, more complex cloud services generally used to house more intricate solutions or sensitive data.


Read On

The new Gmail inbox
used with permission by HP Technology at Work
 
Gmail users, you might have noticed something different going on in your inbox lately.


Earlier this year, Google released yet another feature aimed at helping readers sort important email from the all the other stuff. The problem? We get way too much of it. Google’s solution: tabs.

But the new system isn’t just about keeping your inbox organised. It’s a recognition of the simple fact that all emails aren’t created equal and, more importantly, an admission that some might not be worthy of your inbox in the first place.

What’s new with Gmail?

Google says that the new inbox "puts you back in control using simple, easy organisation." But the tabs don’t really involve much organisation on the user’s side at all.

With tabs enabled, the corresponding emails are routed automatically. When you get a coupon or promotional message, for instance, it automatically gets deposited in your "deals" tab, and never goes into your "primary" inbox.

Read On

Your Customers Are Your Sales Team
by Debra J. Schmidt
 
Most companies have a budget and a marketing plan but do not devote enough resources to ensuring the highest standards of customer service. Offering the best products in the world will not build customer loyalty. If your customers aren’t happy with the service they receive, they won’t purchase from you, they won’t come back and they’ll tell others to stop doing business with you. However, if you have a reasonable product and your customers are delighted with the service, they will keep returning to do business with you. Plus, they will tell others about your products and company. The majority of the sales process has already been completed when a prospective customer recommended by another customer calls your company.

Word-of-mouth is a powerful marketing tool. Customers who spread good news about your company, products and services are the best sales reps you can have. They are not employees and there is “nothing in it for them” to sell your products and services. So they're perceived as having higher credibility than a paid sales representative. It is much easier to close the sale because trust has been established based solely on the recommendation of their friend or colleague.

It's much easier to close the sale because trust has been established based solely on the recommendation of their friend or colleague. So, how do you turn your customers into sales reps for your company? It's easy. Simply do the unexpected. Look for ways to surprise and delight each customer who does business with you. In other words, give your customers something to talk about.

Read On


 
    

Idealogical Systems Inc.
2900 John St.- Suite 400 |  Markham, ON  |  L3R 5G3  |  416-410-5030  |  www.idealogical.com