July 2011
In this issue

5 Steps to Rapid ROI

4 Habits for Effective
Workplace Communication

Apple Introduces iCloud

10 Ways to Improve Your Business' Facebook Security

Wireless 101

Make Your Business More Efficient

Business Continuity Tip
Ten Tips for
Making Your Business More Efficient

used with permission from Cisco

To keep pace in an increasingly competitive world, your business needs to run as efficiently as possible. "Sooner or later, any company not operating efficiently will be out of business," says Laurie McCabe, vice president of small and medium business insights and solutions for research firm AMI-Partners. Efficiency is even more important for small and medium-sized businesses, McCabe adds, because their resources are limited compared to large global companies.

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Continuity Tip
Heat Wave

Fire up the AC; the hot and humid days of summer have arrived.

As temperatures rise, it's important to remember, extreme heat can produce electrical brownouts. Having a backup plan for power loss can prevent short-term interruptions from becoming long-term pain. To avoid unexpected interruptions this summer, protect your technology with an Uninterruptible Power Supply (UPS) and have charged laptops, with back-up batteries, on-hand for employees.

While extreme heat can wreak havoc on computers and other electrical devices, it also poses a serious threat to the well-being of your family and your employees. During the summer months, more people in this country die from extreme heat than from hurricanes, lightning, tornadoes, floods and earthquakes combined. Click here for some informative tips on how to stay safe and cool this summer.

Just for Laughs

Quote for Today

It is easy to take liberty for granted, when you have never had it taken from you.

Dick Cheney

Five Steps to Rapid ROI
used with permission from the HP Solutions Site

Located near Geneva, Switzerland, the European Organization for Nuclear Research (CERN) is one of the world’s largest physics laboratories, dedicated almost exclusively to the world’s largest particle accelerator. On its way to unlocking the secrets of the universe, the laboratory had to determine how to efficiently wring massive computing power from a 35-year-old data center.

Ultimately, the solution was to reduce power consumption, according to a white paper published by Intel and CERN.

The lab deployed a strategy to improve the data center’s per-watt performance by bringing in energy-efficient equipment, optimizing data center layout, server virtualization and other measures.

Untapped power source—energy conservation
In this economic climate of waning resources, forcing a rapid return on IT investment, as happened at CERN, is no longer just a success strategy; it’s a survival tactic.

To expedite returns from scarce investment dollars, HP Fellow and Futurist Jeff Wacker advises businesses to go after “the fifth fuel,” otherwise known as energy conservation.

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Four Habits for Effective Workplace Communication
by Marlene Chism

Often it is our little habits that prohibit effective communication in the workplace. Whether it’s giving too much advice, offering too much leniency, or sharing too much excitement or passion, here are four habits to increase effective communication in the workplace.

Hold your Tongue
When your employees are excited, it means they are engaged, so let them talk. This will take self-control, especially if you love to teach or love to share examples and stories. Take a step back and a deep breath instead of rushing to add your two cents. When you interrupt someone, you are simply taking up air space. Even if you are anxious to interject your own point of view, wait. The other person is unable to hear you when he is focused on finishing what he has to say. Encourage your employees to speak about their successes and ideas and you will keep them engaged.

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Apple Introduces iCloud
Free Cloud Services Beyond Anything Offered to Date

SAN FRANCISCO—June 6, 2011—Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.

“Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices,” said Steve Jobs, Apple’s CEO. “iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.”

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10 Ways to Improve Your Business' Facebook Security
Brought to you by the Cisco Innovators Program  - used with permission
Small businesses are a growing fan base for Facebook.

Seventy percent of U.S. local small businesses interested in online marketing now use Facebook for marketing, up from 50 percent one year ago, according to a February report by MerchantCircle.  Many businesses consider Facebook their best friend for low-cost brand marketing. Some also enable shopping on their pages, using Storefront, Payvment, or another ecommerce application.

A Cybercriminal Fan Club
Facebook is also a favorite of Internet criminals, says the Cisco 2010 Annual Security Report. It's a big target, with more than 500 million active users. Even CEO Mark Zuckerberg's Facebook account was recently hacked.  Facebook does offer its account administrators some privacy tools; it also provides general security tips.  The risks to Facebook visitors are widely publicized—the dangers lie in what links people click, what invitations they accept, and what private information they enter.

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Wireless 101
used with permission from the HP Small Business Website

Wireless can make your business more responsive, competitive, and connected.

Compare wireless technologies and find the one that is right for you.  Terms like Bluetooth, WiFi, WLAN, and Broadband/ Wireless WAN have become a part of our daily vocabulary. These technologies can help your business keep up with the ever-changing market when you know enough to make the most of them. Find out how to choose the right wireless technology so you can work more productively and stay connected no matter where you are.

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Idealogical Systems Inc.
2900 John St.- Suite 400 |  Markham, ON  |  L3R 5G3  |  416-410-5030  |  www.idealogical.com