Febuary 2013
In this issue

Master Marketing With Video

Password Dos and Don'ts

What is Microsoft OneNote?

Writing Better Business Emails

Business Continuity Tip
Continuity Tip


In a recent poll Agility Recovery asked their followers, what is the biggest hurdle you must overcome for disaster recovery planning? And as the results below show, gaining support from upper management remains one of the largest obstacles faced by business professionals today.

While disaster recovery planning is often perceived internally as a complex and daunting task, this doesn't have to be the case. Watch Agility's archived webinar on securing management support for business continuity and learn the important steps you can take to break through the clutter.

Quote for Today

Never lose sight of the fact that the most important yardstick of your success will be how you treat other people - your family, friends, and coworkers, and even strangers you meet along the way.

Barbara Bush

Just for Laughs

Master Marketing With Video
used with permission from HP Technology at Work

Video is increasing the way people consume content online. But as a business, there are other compelling reasons to stay up to speed with this trend. Consider that visuals are processed 60,000 times faster in the brain than text. And while text is processed sequentially, in the order it's received, images are processed simultaneously.

This means as your viewers take in your video content, they're digesting more of it faster and more completely than if you simply wrote about it. Now that's something to look into.

Read On

Password Dos and Don'ts
used with permission from Norton by Symantec
by Marian Merritt


There have been some well-publicized news stories of hacked websites where millions of user accounts and passwords were posted publicly. Can you imagine if you were one of those users affected? They likely had to hurry to change their credentials and make sure they didn't use the same combination of email address and password on any other websites. Chances are these people, like many others, did use the same password for other accounts. Many people not only use the same password all over the Web, but they also choose weak and foolish passwords.

Read On

What Is Microsoft OneNote?
Looking to maximize your multitasking skills? Both Evernote and OneNote are popular choices for keeping track of notes and lists, among other things. In terms of versatility, however, OneNote is the superior option as a one-stop application for managing all types of information.


With OneNote, you can type down notes, make lists, create hyperlinks to webpages or external documents, and record audio notes. You can also collect images, screen clippings, multimedia files, and even mouse drawings that can be converted into text – all in a single document. There is no preset structure to a OneNote document – you can input information anywhere and move it to wherever you like on its free-form pages.

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Writing Better Business Emails
used with permission from HP Technology at Work

The way you use language can say a lot about you. Especially in the online world, where your words are often all you have to make a lasting impression. Here are some tried-and-true tips to keep in mind when crafting business emails that might help improve your professional image.

Consider these basic tips before you start to write:

  • Focus on the reason you are writing
  • Keep your email short
  • Use the active voice, not the passive (“We will do this by the end of the week,” not, “This will be done by the end of the week.”)
  • Know your audience – use formal wordings for superiors or those you don’t know, while informal messaging can be safely used for long-time colleagues
  • Stick to the default fonts installed on most computers: Arial, Times New Roman or Georgia, which represent professionalism; comical fonts or bright font colours will only distract from your message

Read On


Idealogical Systems Inc.
2900 John St.- Suite 400 |  Markham, ON  |  L3R 5G3  |  416-410-5030  |  www.idealogical.com