No one ever thinks it will happen to them, until it does. You’re going about your day, emailing your clients, but no one seems to be getting back to you. Did you suddenly become invisible? Did you enter some alternate reality where you’re the only person left in the world? You check in with your colleague next door who acknowledges your existence with a friendly “hello”. He also mentions to you that one of his vendors didn’t seem to get his order this morning. Can you check into it?
If this scenario is familiar than chances are you’ve experienced the pain of blacklisting yourself. A blacklist is a list of IP addresses, domains, or senders known or suspected of sending spam. It is created by an anti-spam organization and blocks the receipt of mail from senders who have been listed. If you end up on a blacklist, your recipients will not get your emails. You may not receive a bounceback, and chances are good that neither you nor your recipients will know about it for at least a few hours.
Nowadays the loss of email is comparable to the loss of telephone services or an […]